Purpose: Building upon previous research on country-of-origin. This study aims to investigate whether the effects of country-of-origin extend to the hotel industry, based on associative network and signaling theories. Design/methodology/approach: Based on a self-administered survey with tourists in ...

Purpose: This study aims to examine the mechanism of how hotel executive brand identity influences physical facility quality, customer-based brand equity (CBBE) and employee-based brand equity (EBBE). Design/methodology/approach: The study introduces a multilevel model and collects 925 executive...

This study explores skill acquisition during a six-month-long work-based hotel internship program. Specifically, it examines what skills are learned by interns, the succession of skill acquisition, and the extent to which interns are trained as future managers. Narrative analysis is conducted with...

Studies have shown that consumers in emerging markets, when compared with counterparts in developed markets, have more favorable performance evaluations of, and behavioral intention for, products imported from developed markets. On the other hand, there is growing evidence suggesting that foreign...

Based on two phases of in-depth interviews with entrepreneurs who own China's economy hotel chains, this research explored these entrepreneurs' strategies for acquiring intangible resources through network ties and summarized the mix of strong and weak network ties that they used to acquire those...

This study adopts a research-oriented mystery guest method to investigate customer experiences with economy hotels in China. Based on the analysis of lived experiences with 56 economy hotels in 13 mainland Chinese cities, six pertinent issues - location, online booking, pricing, check-in/out...

Purpose - This study aims to discover how the patterns and effects of managerial ties differ among state-owned, domestic private, and foreign firms. Design/methodology/approach - Data were collected through in-depth interviews with 15 top executives of economy hotel chains headquartered in five...

Visual content has become an integral component of consumers' experience sharing. People increasingly search for visual content posted by others prior to making purchase decisions. This work adopts a systematic review methodology to examine user-generated photo-related tourism and hospitality...

Purpose: This paper aims to investigate the influence of customer participation in services on the innovative behaviors of employees. Although previous studies have acknowledged the importance of customers in service innovation and investigated how customer participation in product development...

The authors propose a customer-based brand equity model for use in global branding efforts and research, based on a series of qualitative and quantitative studies. They find new dimensions of brand equity that need to be considered by lodging researchers and operators. Components of brand equity...