China's tourism is growing rapidly. By mid-2009, there were 10,958 star-rated tourist hotels in the country that employed 1.5 million employees. Noticeably, one of the challenges that all the hotels in China are facing is how to obtain sufficient qualified employees to sustain the rapid...

The rapid robotization of the hotel industry faces reluctance from frontline employees. This study aims to explore frontline employees' intentions to use service robots in the hotel workplace. Combining technology affordance theory and socio-material perspective, the study conducted four...

Purpose: This paper aims to examine the effectiveness of two types of hotel commercials [virtual reality (VR) versus traditional commercials] by proposing and testing a presence-mediated model along with gender effects. Design/methodology/approach: An experimental design is used to test the...

Purpose: Hospitableness lies in the center of hospitality services. With the infusion of artificial intelligence (AI) technology in the hospitality industry, managers are concerned about how AI influences service hospitableness. Previous research has examined the consequences of AI technology based ...

The purpose of this study is to develop a measurement scale of antecedents of switching behaviour in the hotel industry. By following Churchill's (1979) rigorous measurement scale development procedures, the developed scale was found to be both reliable and valid among overall, high and medium to...

Purpose: The purpose of this study is to develop a typology of social media messages to compare the effectiveness of different message strategies. Design/methodology/approach: In total, 1,837 messages from 12 hotel brand Facebook pages were content-analyzed. Applying both correspondence analysis...

New virtual reality technology presents hotels with wide-ranging marketing, training, and customer service opportunities. The purpose of this study was to explore both the immediate and delayed effects of hotel VR commercials as compared to traditional video commercials. Based on the perceptual...

Electronic distribution systems in the lodging industry have created a need to research and understand channel relations for the benefit of both suppliers and channel members. This article examines the impact of e-wholesalers on hotel distribution systems and explores the potential channel conflict ...

The role of switching barriers in generating hotel customers' loyalty has recently received increasing scholarly attention. The current study aims to investigate the simultaneous impact of customer satisfaction and switching barriers on customer loyalty and examine the moderating effect of...

Strategic alliance in the hotel industry has received increasing attention in the literature. However, the topic of partner selection, particularly from the perspective of hotel owners, was rarely studied. Built on the findings from in-depth interviews and observations on hotel owners, this study...