This article probes the relative importance of alignment amongst key stakeholders as one factor in explaining differences in On-The-Field and Off-The-Field performance of professional sporting clubs. Informed by a survey of 130 professional team sporting executives, and evidence from several...

Sports Day in Canada (SDIC) is an annual event celebrating the role of sport within communities and promoting sport participation across Canada. SDIC ends a week of thousands of local sporting events and activities with a day-long national television broadcast. The objectives of this study were...

This special issue discusses the management and marketing of ice hockey. The issue consists of 13 articles. The first article examines the American Hockey League (AHL) team and the reasons for their continued success. The second article identifies the contribution of sporting event service...

Purpose: The segmentation of customers into homogeneous groups is well researched, reflecting its importance to marketers. Specific to professional sports, published research on customer segmentation first occurred in the early 2000s, but no studies exist based on internal data from season ticket...

In North America, hockey is a popular minor league sport. Minor league hockey brings in an estimated 35 million fans annually, just three to four million less than affiliated minor league baseball (McKeon, 2004; Ross, 2004). In this study, to assess minor league hockey attendance motives overall,...

Research on social-media use in sport should be expanded to include analyses of content popularity and comparisons across leagues. This study used content analysis and a multivariate multilevel model to compare content type and interaction across U.S. professional sport leagues. Results indicated...

This is an empirical, descriptive study of tourists at sport mega-events. Its purpose is to describe tourists who attend sport mega-events. As an empirical study, it surveys tourists at two major sport mega-events in two different countries: the 2008 Olympic Games in China and the 2010 FIFA World...

Purpose: Sponsorship sales in professional sport is an area of increasing attention and growing investment, but the sport management literature offers only limited research about sales strategies and tactics. As a result, practitioners and academics alike have called for investigation in the area....

Based on the work of Parent (2008) on mega sports events, this paper explores the relationships among events stakeholders in Olympic Games host/bid city marketing. It outlines research questions, identifies a theoretical framework to better understand Olympic city marketing, presents four essays...

The purpose of this research was to identify the contribution of sporting event service attributes to spectator satisfaction in a French ice hockey context. Based on the tetra-class model, the results demonstrated that some service attribute contributions vary upon spectator's team identification...