Similar to tangible cultural heritage, traditional performing arts as intangible cultural heritage of humanity are valuable resources for the development of heritage tourism of a destination. However, there is very little research done in this area, leaving a blurred understanding of how to...

In the iterative upgrade of tourism performing arts, the creation of embodied experience is regarded as a winning formula by the industry, but the academic community lacks an in-depth understanding of how to influence tourist satisfaction. Based on narrative transportation theory and elaboration...

With the rapid growth of the middle class in emerging economies, more consumers are patronising commercial arts performances as their leisure choices. As a unique cultural element of a destination, performing arts continue to attract both local and tourist audiences' attention and contribute to...

Purpose: Researchers have become aware of the importance of festivals as a phenomenon worthy of studying, but in-depth studies of cultural festivals are lacking. The purpose of this study is to describe the attributes of cultural festivals, specifically theatre festivals and examine the motivations ...

The article reports from a recent conference on the trend to use people to act as characters in history at various tourist attractions. This can be a cost-effective and entertaining way to interpret museums and heritage attractions. In the UK a variety of techniques are being used, from short plays ...

This article describes the history of the Aotearoa Traditional Maori Performing Arts Festival between the years 1972 and 2000. It reveals a series of tensions between a need to express a cultural identity and financial constraint, between a wish for expressing independence and a subsequent...

Purpose - This paper seeks to investigate experiential marketing as a potential strategy for cultural attractions operating in a highly competitive leisure marketplace. Design/methodology/approach - The paper examines the relevance of the experiential approach for the UK arts and cultural sector...

The debate over the contribution of the arts to the regeneration of inner cities entered the national agenda in the UK in the second half of the 1980s. It was in cities controlled by left wing Labour Councils, such as Sheffield, Birmingham, and Glasgow, that arts and cultural industries initiatives ...

The article is devoted to the organization and holding of festivals. Festival projects today are a way of formation and promotion of brands, attracting tourists, advertising goods and services, forming the image of the region, the city, transformation of the urban environment, drawing attention to...