Purpose: This longitudinal research examines US symphony orchestra sector organizations to determine individual efficiencies in allocating resources (donations, governmental/private funding, etc.) for desirable outputs (concerts, educational programs, community outreach). It provides researchers...

A comprehensive market-oriented reform in the performing arts sector has been promulgated and implemented from the year 2003 by the Chinese government. In this context, this study evaluates the economic efficiency of the commercial performing arts sector in China by using Data Envelopment...

Purpose - This research is the first to examine disruptive marketing, a subset perspective of entrepreneurial marketing, and unintended consequences of marketing in the context of the nonprofit arts sector. Design/methodology/approach - This exploratory research has two components: development of a ...

Purpose: The purpose is to review the formation, event management, performance development and consumption of South East Australia's inaugural 2018 Giiyong Festival with emphasis on the sociocultural imaginary and political positionings of its shared theatre of arts. Design/methodology/approach: A...

Purpose: The aim of the study is to explore the chain of relationships between service attributes, consumers' perceived benefits, fulfilment of personal goals, satisfaction judgements and future intentions. Design/methodology/approach: This research proposes and implements a model of consumer...

Most performing arts organizations offer their customers the choice of either buying event tickets individually or buying a bundle of tickets for two or more events. During the selection of the bundle to be offered, the theatre manager faces several possible combinations of events. In this paper...

Brand resonance is a marketing concept under-explored in the performing arts context. This paper responds by analysing focus group findings from a large Opera group, "Big Opera^[1]" (For research integrity and anonymity requirements of focus group research, the company pseudonym is Big Opera) on how ...

Purpose - Word of mouth (WOM) plays an important role for the decision process of customers. This is especially interesting for service-dominant organizations like theaters where quality is more difficult to evaluate. In times of social media, third party recommendations can be given much more...

The entertainment and media industries, already important sectors of the US economy, continue to grow rapidly in other countries around the world. This ninth edition of Entertainment Industry Economics continues to be the definitive source on the economics of film, music, television, advertising,...

This special issue on the impacts of the COVID-19 pandemic on arts and cultural marketing includes three research papers which examine: the use of digital audio-visual content in marketing and distributing cultural products during the COVID-19 pandemic in Greece; the working lives of those employed ...