Purpose - Financial constraints recently confronting performing arts organizations propel them to employ various marketing tactics to not only win new visitors but also to maintain its current clientele. Fostering a long-term relationship with clients is regarded a vital solution to a...

Purpose: The aim of the study is to explore the chain of relationships between service attributes, consumers' perceived benefits, fulfilment of personal goals, satisfaction judgements and future intentions. Design/methodology/approach: This research proposes and implements a model of consumer...

This study proposes an alternative approach to the usual cognitive investigation of cultural venue and event attendance. This approach is based on stochastic preference theory. Specifically, the study utilises two well-known stochastic models of consumer behaviour: the NBD model and NBD-Dirichlet...

Purpose - The purpose of this paper is to describe and understand dimensions of cultural activity involvement and the relationship between cultural activity involvement and behavioural loyalty. Design/methodology/approach - Semi-structured in-depth interviews with 47 customers of a theatre were...

Festival tourism has been growing considerably over the years, acquiring a prominent position and with strong popularity in society. Festivals and/or events promote a cultural exchange at international, national and local levels, with the opportunity for cultural sharing, from history and...

Despite its relevance and potential for explaining various arts consumption phenomena, examination of flow within that context has been limited. This study aims to expand knowledge about arts consumer behaviour by integrating flow construct into an explanatory model that examines the relationships...

Purpose - The purpose of this paper is to examine market segments within the broader category of occasional patrons of the performing arts. While similarities between these segments exist, important distinctions are also apparent. Design/methodology/approach - The authors surveyed 347 performing...

Women and men differ in their tastes for the performing arts. Gender differences have been shown to persist after accounting for socioeconomic factors. This paper uses this difference to shed light on how decisions on arts consumption are made in households. Based on relatively recent theoretical...

Understanding patrons' repurchase intentions is a key area of focus for marketers, given its effect on survival and growth in competitive environments. Four types of relationships based on patron's satisfaction, product preference, product involvement, induced emotions and repurchasing intention...

This paper explores the complex relationships between inbound tourist markets, tourist-orientated local performing arts productions and ways to counter the corrosive effects of global cultural brands on local cultures. In Seoul, a survey analysed arts tourist types, travel patterns, product...