This research analyzes Taiwan data from a national attendance survey of four performing arts categories - music, dance, contemporary drama, and traditional theatre - and uses econometric models to examine the determinants of performing arts attendance for these four genres from various aspects. We...

This article uses data collected from a telephone survey of Taiwanese residents to investigate the live performance attendances at four types of performing arts: contemporary drama, traditional theatre, dance and music. We estimate a Multivariate Probit (MVP) model to characterize the audience for...

Purpose: This study aims to investigate hazards in theater venues on the performance day by combining operational risk theory with a service blueprint method. Design/methodology/approach: Interviews and Delphi method are applied to find the hazards, then a survey and ANOVA are followed. The study...

Understanding patrons' repurchase intentions is a key area of focus for marketers, given its effect on survival and growth in competitive environments. Four types of relationships based on patron's satisfaction, product preference, product involvement, induced emotions and repurchasing intention...

Belly dancing originated in the Middle East as a form of folk dance but has widely transformed into a leisure dance activity in recent decades. Belly dance was introduced to Taiwan in 2002, marketed primarily as a 'body slimming exercise' with a sense of exoticism. According to previous studies,...

Identifying predictors of meaning in life (MIL) among older adults is important to promote their well-being. Therefore, to provide practitioners with information to help older adults enhance well-being, we examined a mediated model in which singing commitment is predictive of flow, and flow is...

The lifestyle and consumption patterns of the current mobile generation (m-generation), born after the Internet gained popularity, have changed dramatically. This study investigated university students' consumption attitude toward pop music and their behavior of illegally downloading such music by...

Confucian values have strongly influenced gender stereotypes in Taiwan. Contrary to traditional gender expectations, the display of the female body is exceptionally encouraged in belly dancing. Utilizing data collected from 21 experienced dancers in Taiwan, this study examines the conflicts that...

Cinematic nostalgia can influence visitors in choosing destinations where particular films have been made or shot. Focusing on the case of Hong Kong this study investigated the incidence of nostalgia amongst Taiwanese filmgoers, and whether this generates feelings of familiarity that induce...

Belly dance has become one of the most popular dances in Taiwan today, with women of various ages participating in this imported dance. With respect to this speedy expansion, the purpose of this study is to investigate current developments, and to distinguish features of Taiwanese belly dance. The...