Purpose - Financial constraints recently confronting performing arts organizations propel them to employ various marketing tactics to not only win new visitors but also to maintain its current clientele. Fostering a long-term relationship with clients is regarded a vital solution to a...

Purpose - The purpose of this paper is to describe and understand dimensions of cultural activity involvement and the relationship between cultural activity involvement and behavioural loyalty. Design/methodology/approach - Semi-structured in-depth interviews with 47 customers of a theatre were...

While theatre performances in traditional venues seem to attract specific segments of the population, theatre performances during arts festivals have been gaining in popularity. A lower perception of risk seems to be attracting attendees to festivals more than to traditional theatre venues. We find ...

This paper is about the economic demand for the performing arts in the Netherlands. The analysis concentrates on the period 1970-79 and is confined to government subsidized enterprises that produce works of music and theatre. Trends in the level of demand for the production of the performing arts...

Comparative studies of cultural policy commonly emphasize the way in which states treat the autonomy of the arts. Such studies often claim that liberal states promote autonomy, while social democratic states promote more external, instrumental values, such as solidarity, universalism and equality....

Agency Theory deliberates the relationship between principals and agents, and the agency problems that originate in information asymmetries and goal conflicts. Through the lens of Agency Theory, with mixed methods, I investigate the decisions about funding of theatre organizations by governments,...

Traditionally, the performing arts have been largely concentrated in the western part of the Netherlands, especially in the three cities of Amsterdam, Rotterdam and The Hague. In recent years, government policy in relation to the performing arts has been characterized by two main trends: (1) an...

Aim: This mixed-methods exploratory study investigates the perceived health benefits of singing in a choir from an international sample of choristers. Method: An online questionnaire including demographic information, 28 quantitative statements and two qualitative questions relating to the...

Cultural industries are becoming in general more important in advanced economies as sources of employment and economic growth. In this paper, a quantitative exploration is given of recent trends in cultural industries in the Netherlands. Eight types of cultural industries are considered: (1)...

In the global pop music industries, revenue models have shifted from physical record sales to streaming services and live performances. At the same time, the supply of live music performances has changed as a result of festivalization. This study aims to understand the effects of festivalization on ...