A comprehensive market-oriented reform in the performing arts sector has been promulgated and implemented from the year 2003 by the Chinese government. In this context, this study evaluates the economic efficiency of the commercial performing arts sector in China by using Data Envelopment...

Similar to tangible cultural heritage, traditional performing arts as intangible cultural heritage of humanity are valuable resources for the development of heritage tourism of a destination. However, there is very little research done in this area, leaving a blurred understanding of how to...

The placeness of tourist destinations is the basis of tourism development, whereas tourism development can reflect, enrich, change or reproduce the placeness. Tourism performing art is a performance activity that represents mainly the culture and geography of tourist destinations, and brings...

Music can promote the development of physical and mental health, and its therapeutic utility has begun to receive widespread attention from scholars, who have systematically studied the therapeutic methods, processes, and utility of music with the theme of music therapy, and the topic has been...

Purpose - This paper aims to evaluate the feasibility of utilizing the performing arts as one element in changing the destination image of the Macau special administrative region from that of the Las Vegas of the East to a "World Centre of Tourism and Leisure". The context is of particular interest ...

With the rapid growth of the middle class in emerging economies, more consumers are patronising commercial arts performances as their leisure choices. As a unique cultural element of a destination, performing arts continue to attract both local and tourist audiences' attention and contribute to...

This paper follows the recent definition of heritage as a socio-political construct to examine the politics of intangible cultural heritage in Inner Mongolia, China. It focuses on how the UNESCO system in concert with the PRC's cultural agenda led to the successful but controversial registration of ...

There are a lot of environmental protection musicals and dances in public entertainment life to support the concept of environmental protection and to entice people to support the cause of environmental protection. As we all know, in a musical performance, the distance between the audience and the...

In this paper, the zero-inflated negative binomial model is adopted to identify the determinants of the likelihood and frequency of live performing arts attendance in mainland China. The data are collected from a face-to-face national sampling questionnaire survey (N= 12,262) conducted in mainland...

We strongly reject the hypothesis of theater design revenue neutrality using a large dataset of Chinese theaters. Instead, we find large increasing returns in revenue from adding auditoria up to 9 auditoria, close to constant returns from adding seats up to an intermediate seating capacity of about ...