This chapter introduces two annual outdoor festivals in England, UK that operate under the Miscellaneous Provision Act of 1982. One of the many purposes of this act is to cover licenced entertainment with singing or dancing, prerecorded or live music. The chapter outlines the significant importance ...

This paper evaluates a programme of audience development in classical chamber music in order to identify the characteristics of effective audience development techniques. A total of 1848 responses were elicited from chamber music attendees at the Music in the Round's (MitR) (UK's foremost promoter...

This work, a conceptual forward-looking article, examines the management of audiences at music festivals now and indicates a critical maneuver of focus for the future. The theoretical objectives and conclusions of a body of work by Robertson - discussing and then proposing future models of festival ...

Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced sensory feelings and imaginations that technologies can offer may alleviate this. Utilizing a futures frame, this...

The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generations (i.e., Generation Z, also called "digital natives"). This research has two core purposes: the first is to investigate...

The ten papers in this issue deal with some social aspects of events. Specific topics addressed include: the roles of events and festivals in the lives of rural communities; sport event volunteer motivations; the positive influences of events as a form of play and from the positive psychology...

This special issue examines the socio-cultural, environmental, developmental and technological dimensions of festivals and events. This issue consists of nine articles. The first article examines a comprehensive research agenda for key festivals in Edinburgh, based on published articles, existing...

In this article we examine the emergence of knowledge management (KM) within the professionalization of festivals and events. The growing complexity of festival management places pressure on organizations to effectively manage "knowledge" in order to succeed. Knowledge is commonly conceptualized as ...

This special issue acknowledges the multi-faceted and dynamic nature of events and festivals as research areas. The eight articles give some indication of this, located as they are in very different performance contexts and each offering analysis and interpretation of different trends and issues...