When state support for the arts drained away after 1994, theatre in South Africa became a freelance industry and arts festivals proliferated. In the absence of permanent puppet theatres and with few theatre houses which present puppet shows on a regular basis, arts festivals with predominantly...

This study determined the characteristics and post-festival behavioral intentions of visitors attending one of the largest electronic dance music (EDM) festivals in South Africa to identify and profile the market segments who attend these types of festivals. Based on a visitor survey, music ...

This exploratory study investigated the relationship between visitors' behavioural intentions (ex-post) and their motives (ex-ante) for attending a jazz festival. The aim was to discover whether a music festival brings additional intangible benefits. The research followed a quantitative approach by ...

Tourism destinations actively pursue hosting a portfolio of events regularly, aiming to establish themselves as distinct host destinations. All of these events take place in unique contexts, offering diverse experiences to participant groups. Music festivals and concerts have attracted the interest ...

This research segmented visitors to Spring Fiesta, a music festival aimed at the House, Hip Hop and Kwaito music festival market in South Africa, based on the frequency of visits to distinguish between first-time and repeat festival attendees. A research survey was done over four years (2013-2016)...

Purpose: This exploratory study aims to show that events can create awareness and facilitate behavioural change among attendees. Festivals and events can use the United Nations sustainable development goals as drivers of societal change and business growth. Unfortunately, the attendees to a benefit ...

This research segments whale watchers in South Africa according to the factors regarded as important for a memorable experience by these natural event viewers. The segmentation gives an ACC-typology of viewers, namely abundant experience seekers, convenience experience seekers and comprehensive...

This research assesses visitors' push and pull motives for attending the Innibos National Arts Festival in South Africa. The results show that segmenting visitors on the basis of their motives is a useful market segmentation tool, as it produces a clear and direct profile and understanding of...

Orientation: Wine festivals and events not only attract visitors, but also play a vital role in creating exposure to regional wines and wineries, increasing regional wine sales and stimulating wine tourism. Research design, approach and method: For this quantitative research, a visitor survey was...

Generation Y (born between 1982 and 2002) has caught the attention of researchers due to the sheer size of this consumer segment and also its significant spending power. The purpose of this exploratory research was to cluster Generation Y concertgoers to various concerts held in South Africa during ...