Museums are increasingly using social media to include newer active experiences and entertainment. Not only does this digital shift provide a cost-effective, targeted and direct communication with the audience, but it also expands the museum experience beyond the borders of time and place. Although ...

The objective of this study is two-fold: first, to review the academic literature pertaining to social media strategies, in case of museums, and second, to provide and empirical analysis of the role of social media within marketing and communication strategies. We use first the suggested by the...

The five papers in this special issue provide insights on the use of social media and user–generated content for marketing tourism-related experiences. The papers cover developments in social media platforms and camera technologies, hashtag strategies, Travelers 2.0, and the use of social...

Tourist decision to visit attractions is a complex process influenced by multiple factors of individual context. This study investigates how the accuracy of tourism demand forecasting can be improved at the micro level. The number of visits to five London museums is forecast and the predictive...

The Klein Karoo National Arts Festival (KKNK) in Oudtshoorn, South Africa, is the largest arts festival in South Africa. The purpose of this research was to determine the attributes and role of the entrepreneurs at the Klein Karoo National Arts Festival. This was done by means of a questionnaire...

The heterogeneity and dynamic nature of tourist needs requires an advanced understanding of their context. This study aims to investigate the effects of observable factors of internal and external contexts on tourist perceptions towards personalised information services performance. An exploratory...

Personalisation is a critical factor in superior customer experience and retention. It is also observed to be a cause of user frustration. This paper challenges the assumption that accurate content personalisation always positively affects tourist perceptions on the usefulness and ease of use of...

Purpose: The focus of this perspective paper is to provide new directions in the ontology of thinking about outcome variables by observational analysis of past and linking it to the present research. Design/methodology/approach: This perspective paper follow a critical review approach that is...

This special issue includes 5 papers, in addition to the introduction, which discuss the following: online opportunities and challenges for indigenous cultural tourism in Australia; the role of information technology (IT) in the information process for cultural products and services in tourism...