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Music performs a fundamental role towards promoting and fortifying agricultural marketing and sustainable development. This chapter seeks to demonstrate that there is a strong connection between music and marketing, which could be explored to enable effective agricultural marketing. Therefore, this ...
This brief chapter points to a positive future for tourism in 2023, recovery from the COVID-19 crisis and a continuation of the need for resilience and sustainability for the tourism industry and its destinations.
In this chapter, the authors of the two articles address the need for the ethics and practice of tourism to be re-examined and amended to reflect the concepts of sustainability, ethical practice, and the inclusion and involvement of all stakeholder groups. The realization of sustainable tourism...
This chapter comprises a collection of case studies from various destinations throughout the Americas, illustrating from north to south the range of experiences in the creation and delivery of more sustainable tourism in the western hemisphere. Cases include examples of urban tourism, ecotourism,...
The objective of this chapter is to examine the implications for the Americas of significant changes in tourism and significant challenges to the region's nations and destinations in the face of global change. As is clear from the recent history for tourism in the Americas, economic challenges,...
This chapter reviews the introduction and use of certification systems for tourism and their application in different destinations to certify quality, ecological status, or sustainability. The use of both global and more specific national or state systems are also evaluated as are applications to...
In this chapter the role of metrics in the planning and management of tourism is examined, including the evolution of the World Tourism Organization (UNWTO) program of indicators of sustainable development for tourism and its applications in the Americas. The results of specific workshops and...
This chapter explores the origin of the idea of sustainability as applied to tourism, the links of tourism to broader international goals, and the introduction of the concept and application to regions and tourism sites of the Americas. It documents the origin of the role of the Americas in making...
This chapter introduces the concept of sustainability applied to the tourism sector, now one of the largest economic sectors in the Americas. For tourism activity to be sustainable it needs to operate within the limits to growth, acceptable change, and within ecological and social boundaries. This...
The Camino de Santiago is one of the most relevant European historical phenomena, sustained for twelve hundred years, and through which the universal values of solidarity, hospitality, tolerance and mutual understanding can be gained. The success of this pilgrimage has been hobbled by the COVID-19...