This chapter provides an overview of crisis management processes for tourism enterprises. It presents and describes a system for crisis management that includes: risk assessment; prevention; preparedness; response; recovery; and learning. The chapter also introduces and discusses the concept of...

This chapter focuses on the marketing functions of tourism enterprises. It describes elements of the marketing mix (7Ps), as well as a discussion of marketing challenges facing small tourism enterprises. The chapter also introduces the concept of 'entrepreneurial marketing' and how this contrasts...

This chapter presents some of the key financial concepts, statements and calculations that are important for assessing and monitoring the financial health of a tourism enterprise. Tourism business operators need to have financial literacy, and make data-driven decisions based on the financial...

This chapter reviews the role of leadership in tourism enterprises, as well as presenting insights into the different leadership styles including authentic leadership, transformational leadership, servant leadership, wisdom leadership, empowerment leadership, and entrepreneurial leadership....

This chapter focuses on the finance requirements for tourism enterprises, with insights into different requirements at various stages of the business life cycle. The chapter illustrates that although most small tourism businesses are funded by the owners' personal assets, the business will reach a...

This chapter reviews the role of innovation and creativity in tourism enterprises. Creativity focuses on the generation of new and novel ideas, whereas 'innovation' is the implementation of creativity (i.e. new and novel ideas) in a specific context with the outcome of creating value. The sources...

This chapter presents an overview of entrepreneurship and new venture creation. In doing so, the chapter defines entrepreneurship, presents the differences between entrepreneurs and small-business owners, and discusses three main types of entrepreneurial attributes: innate, acquired and...

This chapter provides a marketing plan template to help readers work their way through developing a marketing plan for their tourism enterprise.

This chapter reviews the role of social capital and business networks in tourism enterprises. Social capital is the actual and potential resources available through an actor's network of relationships with other people. These relationships vary in strength, referring to the combination of the...

This chapter discussed human capital theory and its implications for human resource management for tourism enterprises. An entrepreneur's human capital is represented by, among other things, their level of formal education, experiences, practical learning and non-formal education. Investing in...