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This study attempts to identify sport center segments in Seoul, Korea, as determined by the members' attitudes toward 33 service items. The subjects for this study were 495 members, 20 years of age and older, from nine private or public multipurpose sports centers in Seoul. A 2-stage cluster...

Kim C.; Kim, S. Y.
Journal of Sport Management, 1998, 12, 4, pp 273-287