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Abstract

Based on user-generated content from a social media website, this study investigated the impact of a popular film in China-Lost in Thailand-on tourist behavior at the destination. The authors analyzed tourist volumes and conducted social network analysis and content analysis to explore the...

Author(s)
Du YingYing; Li JunYi; Pan Bing; Zhang YanYan
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Vacation Marketing, 2020, 26, 3, pp 365-377