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Abstract

The researchers undertook an empirical examination of the tourist images of Taiwan prior to and after visiting a Taiwanese tourist night market. A survey was distributed at Shilin Night Market and generated 230 responses from Japanese, 171 from US/Canadian, and 95 from Mandarin-speaking Chinese...

Author(s)
Chang HsuanHsuan
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Tourism Culture & Communication, 2012, 11, 3, pp 183-199