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This chapter demonstrates the application of the long interview method to collect data for grounded theory development in tourism. Long interviews with seven Japanese tourists visiting Hawaii's Big Island in 2006 map and compare visitors' plans, motivations, decisions and consequences. The results...
The dominant logic in conventional research methods involves collecting and analyzing data to rigorously test a deductive theory. In contrast, grounded theory posits constructing theory from data (Glaser & Strauss, 1967). This analysis demonstrates the application of McCracken's (1988) long...