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Full TextCABI Book Chapter Info
Cover for Grounded theory of international tourism behaviour: building systematic propositions from emic interpretations of Japanese travellers visiting the USA.

This chapter demonstrates the application of the long interview method to collect data for grounded theory development in tourism. Long interviews with seven Japanese tourists visiting Hawaii's Big Island in 2006 map and compare visitors' plans, motivations, decisions and consequences. The results...

Martin, D.
2008 CAB International (H ISBN 9781845933234)
Book chapter