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'Sharing economy' platforms such as Airbnb have recently flourished in the tourism industry. The prominent appearance of sellers' photos on these platforms motivated our study. We suggest that the presence of these photos can have a significant impact on guests' decision making. Specifically, we...

Ert, E.; Fleischer, A.; Magen, N.
Elsevier Ltd, Oxford, UK
Tourism Management, 2016, 55, pp 62-73