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Purpose - To establish tourist visitation to new tourism areas is in most cases dependent on tourists' behavior. Indeed, tourist visitation is considered among the primary components of the marine tourism operation. Such behavior is usually enacted in the form of destination awareness, destination...

Saimi Mohd Isa; Lizana Ramli
Emerald Group Publishing Ltd, Bradford, UK
International Journal of Culture, Tourism and Hospitality Research, 2014, 8, 1, pp 103-117