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Abstract

This book examines how leading economic countries use sport business, particularly individual sports events (such as the Olympics or FIFA Men's or Women's World Cup) as well as participant sport, in comprehensive plans toward driving and furthering economic development, raising brand awareness...

Author(s)
Zhang, J. J.; Huang HaiYan; Nauright, J.
Publisher
Emerald Publishing, Bingley, UK
Citation
Sport business in leading economies, 2017, pp 544 pp.
Abstract

The changes that have occurred in rugby union over the 20th century are explored to give context to the present situation. Specifically, it investigates what has happened to the sport of rugby union as it has moved progressively from the private realm of the playing field of the English public...

Publisher
Frank Cass & Co. Ltd, Ilford, UK
Citation
Making the rugby world: race, gender, commerce., 1999, pp xxvii + 224 pp.