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In a world that undeniably competes for investment, visitors and residents, the adoption of approaches derived from the marketing has become a reality in the search for sustainability. It is a fact that a city marketing and brand management policy is able to promote and transform an image, boost...

Sousa, B.; Rodrigues, S.
University of Huelva, Huelva, Spain
Enlightening Tourism: A Pathmaking Journal (ET), 2019, 9, 1, pp 38-62
Full TextCABI Book Chapter Info
Cover for Attentive tourists: the importance of co-creative experiences.

This chapter focuses on co-creative on-site tourist experiences and how these stimulate attention and contribute to increased memorability. The chapter presents a case study of tourist experience and behaviour in the Dolphin Emotions Experience (DEE) at Zoomarine Park, Algarve, Portugal.

Campos, A. C.; Mendes, J.; Valle, P.; Scott, N.
2017 CABI (H ISBN 9781786391896)
Book chapter

The paper is concerned with exploring how the media coverage of mega sport events influences the travel decision-making process and destination choice of potential travellers. The decision was made to use Euro 2004 and Portugal as a case study in order to discover the conceptual factors relevant to ...

Sealy, W.; Wickens, E.
Haworth Hospitality Press, Binghamton, USA
Journal of Travel & Tourism Marketing, 2008, 24, 2/3, pp 127-137