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Full TextCABI Book Chapter Info
Cover for Holistic case-based modelling of customers' thinking-doing destination choice.

This chapter deepens understanding of holistic case-based modelling of customers' thinking-doing brand experiences using grounded theory studies. The chapter includes an empirical study to illustrate the method. The reported study includes applying the 'long-interview method' and 'theoretical...

Author(s)
Woodside, A. G.; MacDonald, R.; Burford, M.
ISBN
2005 CABI Publishing (H ISBN 0851990215)
Type
Book chapter
Abstract

This article reviews grounded theory studies available in the literature that deepen understanding of leisure travel decisions and tourism behaviours. The article includes a set of core propositions that are examined empirically. The reported study includes applying the "long interview method" and...

Author(s)
Woodside, A. G.; MacDonald, R.; Burford, M.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Travel & Tourism Marketing, 2004, 17, 1, pp 7-39