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CABI’s case study database - Tourism Cases, is a window into the world of tourism development. To search cases and find out more on how to read online, download PDFs and access teaching notes visit Tourism Cases at:  https://tourism.cabi.org/casestudies/

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Abstract

Overcoming geographic, cultural, and linguistic differences, the second phase of the Korean wave Hallyu made its mark in Latin America. From the results of the field research conducted in two Latin American countries Brazil and Peru during the summer of 2012, this study examines the effects of the...

Author(s)
Ko, N. C.; Kim, J. N.; No, S. I.; Simoes, R. G.
Publisher
Brill Academic Publishers, Leiden, Netherlands
Citation
Perspectives on Global Development and Technology, 2014, 13, 3, pp 332-346