Drawing on 34 interviews with Chinese visitors to North Korea, this paper adopts the social contact theory to examine their attitude change through tourism. The paper first examines how Chinese tourists imagine North Korea as a tourism destination prior to their visits. Then the paper focuses on...

This study (premised on inductive approaches) examines Chinese tourists' souvenir shopping experiences in North Korea, a unique destination by reason of its strict controls over tourism, where even a self-drive tourist must have a North Korean guide in the car accompanying the driver and...

North Korea's 2016, and subsequent 2017, nuclear tests have triggered a series of new security crises in the region. This study attempts to understand how experienced Chinese tourists respond to such destination crises by examining changes in their perceived destination image of North Korea and...

This article reports results from a survey of 23 semi-structured interviews with Chinese visitors to North Korea. The interviews examined the motives for and subsequent assessments of their tour of North Korea. In addition to expected assessments such as perceptions of North Korea as a unique...