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An effective way of understanding travelers' preference in a destination is to investigate travel activity patterns. This study took a two-stage approach to discover how travel activities can be explored and verified by a manageable number of dimensions. Activity participation data collected from...

Jang, S. C.; Hu, C.; Morrison, A. M.; O'Leary, J. T.
Cognizant Communication Corporation, Elmsford, USA
Tourism Analysis, 2007, 12, 3, pp 149-164