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Abstract

The idea of "Keeping Up with the Joneses" was developed as a phenomenon wherein people want to own the same objects and do the same things as their peers in order to keep up with them socially. Along with the combined rise of globalization, mobile technology and the millennial mindset of valuing...

Author(s)
Siegel, L. A.; Wang Dan
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 2, pp 159-175
Abstract

This special issue (consisting of six papers) covers a range of advertising and sponsorship types, including event and team sponsorships, athlete endorsement, activation of sponsorships via new media, as well as business-to-business approaches. The various platforms and sport levels utilised as...

Author(s)
Cianfrone, B. A.; Dees, W.
Publisher
Inderscience Enterprises Ltd, Geneva, Switzerland
Citation
International Journal of Sport Management and Marketing, 2014, 15, 5/6, pp 233-359
Abstract

This paper argues that the emerging markets of the Four Dragons: Hong Kong, Singapore, South Korea, and Taiwan present the opportunity for Canada to take advantage of its potential as a prime vacation destination, while at the same time giving itself an economic boost. It presents both an in-depth...

Author(s)
Karwacki, J.; Deng, S.; Chapdelaine, C.
Citation
Tourism Management, 1997, 18, 6, pp 373-383