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Abstract

Digital storytelling is a key factor used by fundraisers to attract investors to crowdfunding projects. Despite the important role of digital storytelling in consumer persuasion, research on the effect of digital storytelling on consumer behavior is scarce in the visitor economy crowdfunding...

Author(s)
Kim MyungJa; Hall, C. M.
Publisher
Elsevier B.V., Amsterdam, Netherlands
Citation
Tourism Management Perspectives, 2020, 34,
Abstract

Customer retention has been one of the most recognized research issues in the service industry. The next on the list is predicting customer behaviour or understanding customer intent, which is particularly important for the hospitality and tourism industries. This study investigates the customers'...

Author(s)
Park EuNil; Kang JiWon; Choi DaeJin; Han JinYoung
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2020, 23, 5, pp 605-611
Abstract

Although behavioral mimicry occurs when customers make decisions, researchers have paid little attention to how behavioral mimicry might affect food choices and subsequent behavioral intentions, especially in social networking. Therefore, this study examined how menu choice failure after using menu ...

Author(s)
Seo Sunhee; Kim Kawon
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2020, 86,
Abstract

The increased usage of digital communication technologies has transformed online engagement into a key aspect of the modern customer experience in the hospitality industry. The flow theory is especially important for understanding customer engagement in the online environment. The purpose of this...

Author(s)
Kim BoMin; Yoo, M.; Yang Wan
Publisher
Sage Publications Ltd, London, UK
Citation
Journal of Hospitality & Tourism Research, 2020, 44, 2, pp 252-277
Abstract

This research aimed to explore the impact of social network services (SNS) sales promotions on the brand loyalty generation process by considering the role of brand attitude, awareness, service quality, experience, trust, and attachment in the chain steakhouse industry. A field survey was conducted ...

Author(s)
Han HeeSup; Hong Ngoc Nguyen; Song HakJun; Chua BeeLia; Lee SangHyeop; Kim WanSoo
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Quality Assurance in Hospitality & Tourism, 2019, 20, 5, pp 617-645
Abstract

The idea of "Keeping Up with the Joneses" was developed as a phenomenon wherein people want to own the same objects and do the same things as their peers in order to keep up with them socially. Along with the combined rise of globalization, mobile technology and the millennial mindset of valuing...

Author(s)
Siegel, L. A.; Wang Dan
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 2, pp 159-175
Abstract

This study links online tourism information with offline visits using an empirical data set. While previous studies revealed the role of online information in tourist information searches, few examined how online visibility of tourism information relates to offline visit. This study took a...

Author(s)
Lee MiKyung; Yoon HoYoung; Park HanWoo
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2017, 34, 9, pp 1143-1154
AbstractFull Text

Purpose - This research examines the relationship between motivational factor in regards to writing comments and tourist attitude. Specifically, the study (a) explains the relationships between motivational factors and tourist recommendation intentions on SNSs, and (b) evaluates the factors...

Author(s)
Noh JeongHee; Lee KwangWoo; Hwang JinSoo
Publisher
Faculty of Tourism and Hospitality Management, University of Rijeka, Opatija, Croatia
Citation
Tourism and Hospitality Management, 2017, 23, 2, pp 185-194
Abstract

Consumer's information search and sharing behaviour is critical to firm's strategic decision-making in SNS tourism marketing. Although there are many studies on SNS marketing, unlike previous research, our empirical study investigates the relationship between user certification and information...

Author(s)
Hlee SunYoung; Cheng Ao; Koo ChulMo; Kim TaeKyung
Publisher
Routledge, Abingdon, UK
Citation
International Journal of Tourism Sciences, 2017, 17, 4, pp 262-275
Abstract

More than two-thirds of seniors use smartphones and in South Korea, over half of all senior smartphone owners are mobile social media (MSM) users. This study tested two basic routes to persuasion in the elaboration likelihood model (ELM), applying the new concepts of benefits and authentic...

Author(s)
Kim MyungJa; Bonn, M.; Lee ChoongKi
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2017, 22, 8, pp 799-818

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