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Leisure Tourism

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Abstract

Millennials, who are different from the older generations in leisure and consumption propensities, constitute more than 30% of the global population. The increase in the proportion of millennials in the population has motivated national museums in Korea to implement a new operational strategy for...

Author(s)
Kim SukRan; Chung JaeWoo
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2020, 25, 1, pp 76-88
Abstract

While research on Asian tourism has increased in recent years, studies on Asian travellers' consumption patterns in Europe are still rather rare. Taking a sociological perspective, this research examines Asian tourists' consumption in Vienna in relation to their sense of distinction and mobility....

Author(s)
Bui, H. T.; Trupp, A.
Publisher
Routledge, Abingdon, UK
Citation
Tourism Recreation Research, 2020, 45, 1, pp 4-18
Abstract

Beginning in the twenty-first century, Korean television dramas became a transnational media phenomenon called Hallyu (also known as the Korean Wave, Han'ryu, Hanliu). Some Hallyu fans not only watch the dramas, but they also travel to Korea to immerse themselves in Korean cultures they saw in the...

Author(s)
Lee MinJoo
Publisher
Routledge, Abingdon, UK
Citation
Journal of Tourism and Cultural Change, 2020, 18, 1, pp 67-80
Abstract

This study investigated how to form brand prestige of package tour in the senior tourism industry. A conceptual model was developed and tested using data collected from a sample of 331 senior tourists in Korea. The results indicated that four types of tour service performances (i.e. tourist...

Author(s)
Hwang JinSoo; Lee JungHoon
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2019, 24, 7, pp 679-695
Abstract

In the experience economy, distinct from the service economy, industry revenue increases according to the extent to which consumers enjoy their experience. This study explores the experience economy from various viewpoints, but particularly by examining whether consumers perceive differences in the ...

Author(s)
Chang SeoHee
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2018, 64, pp 55-63
Abstract

This study attempts to develop a drama consumption model in the context of film tourism and empirically test it using the mainland Chinese audience of Korean television dramas (K-dramas). Celebrity and dramatized characters strongly influenced the emotional involvement and referential reflection of ...

Author(s)
Kim SeongSeop; Kim SangKyun
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2018, 35, 3, pp 259-272
Abstract

The relationship between sport consumers' motivation and purchase behaviors is a common antecedent in literature focusing on individuals' actual online consumption. This study examined a causal relationship between motivational patterns of online consumption and actual behaviors for Korean sport...

Author(s)
Sung JunMo; Son JaeMan; Choi YoungHwan
Publisher
University of Pitesti, Arges, Romania
Citation
Journal of Physical Education and Sport, 2017, 17, 1, pp 269-277
Abstract

The growth in premium coffee consumption in South Korea along with increased incomes and lifestyle changes has created important opportunities for marketers to target customers in the international market. To take advantage of these opportunities, it is critical to understand the underlying factors ...

Author(s)
Kim DongHee; Jang SooCheong
Publisher
Sage Publications Ltd, London, UK
Citation
Journal of Hospitality & Tourism Research, 2017, 41, 2, pp 154-179
Abstract

Purpose: Despite recent calls in the hospitality and tourism literature for increased research attention in the attractions industry, very little research exists in this important part of the hospitality marketplace. The purpose of this paper is to address the dearth of research in this domain by...

Author(s)
Jin NaeHyun; Line, N. D.; Merkebu, J.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
International Journal of Contemporary Hospitality Management, 2016, 28, 9, pp 1895-1914
Abstract

Purpose: The purpose of this paper is to provide meaningful information to sport organizations that have just recently started hosting sporting events in a new market and want to build long-term relationships with that market's consumers. Design/methodology/approach: Using self-administered...

Author(s)
Chung KyuSoo; Ryu DongSoo; Lee SeungHwan
Publisher
Emerald Publishing, Bingley, UK
Citation
International Journal of Sports Marketing and Sponsorship, 2016, 17, 4, pp 302-319

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