Cookies on Leisure Tourism

Like most websites we use cookies. This is to ensure that we give you the best experience possible.

 

Continuing to use www.cabi.org  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

Leisure Tourism

Your source for all tourism, leisure and hospitality information

>>> Sign up to receive our Leisure, Hospitality & Tourism e-newsletter, book alerts, and offers <<<

Results per page:

Search results

Abstract

This paper explores the association between brand importance and growth in museum visitors. We analyzed 10 years of online forum discussions and applied the Semantic Brand Score (SBS) to assess the brand importance of five European Museums. Our Naive Bayes and regression models indicate that...

Author(s)
Colladon, A. F.; Grippa, F.; Innarella, R.
Publisher
Elsevier B.V., Amsterdam, Netherlands
Citation
Tourism Management Perspectives, 2020, 33, pp 100588
Abstract

There are an increasing number of studies of Chinese traditional culture; however, until now, there has not been an empirical examination of the integrated perspectives on whether internationalized or localized viewpoints influence cultural tourism. To address this gap, this study develops an...

Author(s)
Liu ChihHsing
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2020, 23, 1, pp 17-35
AbstractFull Text

In this study, we propose that the city image is a multidimensional construct influenced by its image components which, together, affect tourist behaviour in a dynamic process. The general objective of this research is to understand the dynamic nature of a major tourism destination image and the...

Author(s)
Guerreiro, M.; Mendes, J.; Fortuna, C.; Pinto, P.
Publisher
Institute for Tourism, Zagreb, Croatia
Citation
Tourism (Zagreb), 2020, 68, 1, pp 83-99
Abstract

With contemporary cultural transformation and the expansion of consumption, tourism has been elevated to embodied consumption of the entire tourist destination. This study examined the case of Liangshan in the Shandong province - the birthplace of the famous story of Water Margin in Chinese...

Author(s)
Jiang Liao; Yu, L.
Publisher
Routledge, Abingdon, UK
Citation
Tourism Geographies, 2020, 22, 1, pp 127-150
Abstract

Tourism slogan is an important part of destination branding and marketing. This study uncovers the mechanism of tourism slogans on travel intention based on USP theory. Study 1 utilizes a content analysis to quantify China's 5A-class tourist resorts' slogans by applying USP (Unique Selling...

Author(s)
Wang Ying; Huang Li; Li JiXin; Yang Yang
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 4, pp 415-427
Abstract

Cultural tourism destinations, such as cultural quarters, have become an important part of postmodern society because tourists are more interested in cultural tourism than they have been in the past. The purpose of this research is to examine tourists' cultural quarters revisit or recommendation...

Author(s)
Hung KuangPeng; Chen, A.; Peng, N.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism Analysis, 2019, 24, 2, pp 131-145
Abstract

Purpose: World Heritage sites (WHS) can play an important role in promoting visitation to emerging and remote destinations. Guided by the theory of planned behaviour (TPB), this study aims to investigate factors that predict intentions to visit WHS. Design/methodology/approach: Survey...

Author(s)
Halpenny, E.; Kono, S.; Moghimehfar, F.
Publisher
Emerald Publishing, Bingley, UK
Citation
Journal of Hospitality and Tourism Technology, 2018, 9, 3, pp 417-437
Abstract

This study aims to assess the influence of cultural events, structural elements and place brand on destinations' overall image, based on an evaluation of cognitive and affective components of destination image. The conceptual model used in the research evaluates the impact of a set of tangible and...

Author(s)
Hernández-Mogollón, J. M.; Duarte, P. A.; Folgado-Fernández, J. A.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Destination Marketing & Management, 2018, 8, pp 170-178
AbstractFull Text

Most tourism studies focus on tourism destinations such as cities or countries, and there are relatively few studies on festivals and events. The basic customer-based brand equity (CBBE) model assumes that brand value is directly generated by brand awareness, brand image, brand quality, and brand...

Author(s)
Weng WongPong [Weng, W. P. P. ]
Publisher
Tourism Educators Association of Malaysia, Selangor, Malaysia
Citation
TEAM Journal of Hospitality and Tourism, 2016, 13, 1, pp 15-26
AbstractFull Text

Customer-based brand equity is considered to be as one of the most influential factors on customer equity, differentiating a brand from other brands in the same category, the assessment of a brand's performance and establishing competitive advantage. The frameworks developed by Aaker (1996) and...

Author(s)
Tașkın, C.; Koç, E.; Boz, H.; Karadamar, A. A.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 467-474

Refine Results

Sort Order
Author
Geographical Location
Item Type
Subject Topics