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Abstract

Tourism slogan is an important part of destination branding and marketing. This study uncovers the mechanism of tourism slogans on travel intention based on USP theory. Study 1 utilizes a content analysis to quantify China's 5A-class tourist resorts' slogans by applying USP (Unique Selling...

Author(s)
Wang Ying; Huang Li; Li JiXin; Yang Yang
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 4, pp 415-427
Abstract

Purpose: World Heritage sites (WHS) can play an important role in promoting visitation to emerging and remote destinations. Guided by the theory of planned behaviour (TPB), this study aims to investigate factors that predict intentions to visit WHS. Design/methodology/approach: Survey...

Author(s)
Halpenny, E.; Kono, S.; Moghimehfar, F.
Publisher
Emerald Publishing, Bingley, UK
Citation
Journal of Hospitality and Tourism Technology, 2018, 9, 3, pp 417-437