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With contemporary cultural transformation and the expansion of consumption, tourism has been elevated to embodied consumption of the entire tourist destination. This study examined the case of Liangshan in the Shandong province - the birthplace of the famous story of Water Margin in Chinese...
Cultural tourism destinations, such as cultural quarters, have become an important part of postmodern society because tourists are more interested in cultural tourism than they have been in the past. The purpose of this research is to examine tourists' cultural quarters revisit or recommendation...
Tourism is considered to be as one of the most important sectors on economic development. That's why, many destinations try to develop tourism marketing strategies to attract increasing numbers of tourists and to build destination brand loyalty. Destination brand loyalty can be defined as "the...