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Abstract

There are an increasing number of studies of Chinese traditional culture; however, until now, there has not been an empirical examination of the integrated perspectives on whether internationalized or localized viewpoints influence cultural tourism. To address this gap, this study develops an...

Author(s)
Liu ChihHsing
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2020, 23, 1, pp 17-35
Abstract

This study investigates whether, how, and when different attributes of Chinese cultural experience jointly influence tourists' destination attachment. The sampling results from 651 tourists provide evidence that culture contacts through creative experience and cultural memories enhance tourists'...

Author(s)
Li YongQuan; Liu ChihHsing
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2020, 29, 2, pp 221-245