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Abstract

More and more tourism destinations have begun to utilize the increasing influence of Asian pop entertainment media, in an attempt to diversify their products and tourists' experiences. This paper investigates Korean TV dramas as the determinant of film-induced tourism using a survey of a sample of...

Author(s)
Ng TuenMan; Chan ChungShing
Publisher
Taylor & Francis, Abingdon, UK
Citation
Asian Geographer, 2020, 37, 1, pp 53-73
Abstract

This study investigates whether, how, and when different attributes of Chinese cultural experience jointly influence tourists' destination attachment. The sampling results from 651 tourists provide evidence that culture contacts through creative experience and cultural memories enhance tourists'...

Author(s)
Li YongQuan; Liu ChihHsing
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2020, 29, 2, pp 221-245
Abstract

Tourism slogan is an important part of destination branding and marketing. This study uncovers the mechanism of tourism slogans on travel intention based on USP theory. Study 1 utilizes a content analysis to quantify China's 5A-class tourist resorts' slogans by applying USP (Unique Selling...

Author(s)
Wang Ying; Huang Li; Li JiXin; Yang Yang
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 4, pp 415-427
Abstract

Cinematic nostalgia can influence visitors in choosing destinations where particular films have been made or shot. Focusing on the case of Hong Kong this study investigated the incidence of nostalgia amongst Taiwanese filmgoers, and whether this generates feelings of familiarity that induce...

Author(s)
Kim SeongSeop; Kim SangKyun; King, B.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 2, pp 236-252