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Nowadays, smartness and smart management of tourism destinations and suppliers are becoming a top priority and big challenge. This article focuses on tourist attractions and aims at exploring how smart technologies influence the customer journey. The main research question is how smart technologies ...
There are an increasing number of studies of Chinese traditional culture; however, until now, there has not been an empirical examination of the integrated perspectives on whether internationalized or localized viewpoints influence cultural tourism. To address this gap, this study develops an...
This paper develops a measurement scale for cultural experiences across different contexts, including attractions, events and tours, in Hong Kong. Four dimensions of experience (cognitive, conative, affective and novelty) are identified through structural equation modelling. The scale is applied to ...
Although a niche, the consumption of Japanese anime and related products is extensive and expected to grow. This study explores Chinese anime consumer motivation to participate in anime tourism. A mixed method is applied to identify travel motivation factors and to examine their importance across...
Drawing on typologies of consumption values, this study identifies and interprets the cultural divergence reflected in vacation experience. Through analysis of reviews by tourists from China and the United States, three salient themes of vacation experience emerged: scenery, food, and social...