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Abstract

The present study aimed to delineate overseas travelers' behavioral intention formation for revisiting and recommending Thailand for wellness spa tourism. In addition, cross-cultural differences were examined between Chinese and US travelers. Our results successfully built a sturdy framework...

Author(s)
Han HeeSup; Kiatkawsin, K.; Koo BonHak; Kim WanSoo
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2020, 25, 4, pp 424-440
Abstract

There has been a substantial rise in the number of Chinese tourists, with the Chinese millennials being important influencers. Yet very little is known about their tourism behavior, particularly how their perceived destination brand values influence their destination loyalty. This study brings in...

Author(s)
Luo Jun; Dey, B. L.; Yalkin, C.; Sivarajah, U.; Punjaisri, K.; Huang YuAn; Yen, D. A.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Business Research, 2020, 116, pp 655-665
Abstract

Brand engagement has become a major topic in brand management, but its application to the tourism industry remains limited. This study proposes an integrated framework for destination brand engagement, with two key drivers (destination brand authenticity and destination brand self-congruence)...

Author(s)
Chen RuiXia; Zhou ZhiMin; Zhan Ge; Zhou Nan
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Destination Marketing & Management, 2020, 15,
Abstract

There are an increasing number of studies of Chinese traditional culture; however, until now, there has not been an empirical examination of the integrated perspectives on whether internationalized or localized viewpoints influence cultural tourism. To address this gap, this study develops an...

Author(s)
Liu ChihHsing
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2020, 23, 1, pp 17-35
Abstract

With contemporary cultural transformation and the expansion of consumption, tourism has been elevated to embodied consumption of the entire tourist destination. This study examined the case of Liangshan in the Shandong province - the birthplace of the famous story of Water Margin in Chinese...

Author(s)
Jiang Liao; Yu, L.
Publisher
Routledge, Abingdon, UK
Citation
Tourism Geographies, 2020, 22, 1, pp 127-150
Abstract

Brand attachment is at the core of building strong consumer brand relationships, which has important strategic significance for hotel enterprises and brands in acquiring a sustainable competitive advantage. Currently, neither the mechanisms underlying brand attachment nor the factors influencing...

Author(s)
Liu Yan; Kou Yan; Guan ZhenZhong; Hu JiaJing; Pu Bo
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Retailing and Consumer Services, 2020, 55,
Abstract

The current study introduces the Dual Mediation Model (DMM) as a user perspective framework to explore the persuasive process of sponsorship and nonsponsorship activation across countries and brands. Data were collected from 1,850 respondents in Australia, the US, Malaysia, and China to examine...

Author(s)
Quintal, V.; Liu, M. T.; Unsal, F.; Phau, I.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Event Management, 2020, 24, 2/3, pp 235-252
Abstract

This article extends on the literature regarding brand anthropomorphism and contributes to hospitality and tourism literature by demonstrating that positioning of different anthropomorphic brand roles (partner vs. servant) attracts diverse consumers. Drawing from the results of three experiments in ...

Author(s)
Han Bing; Wang LiangYan; Li Xiang
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Cornell Hospitality Quarterly, 2020, 61, 1, pp 53-67
Abstract

Purpose: The overall aim of this study is to improve our understanding of the strength of attraction factors of professional football club brands with foreign fans, and of the influence of demographics and individual characteristics on the influence of these factors in the context of sport...

Author(s)
Bodet, G.; Geng Hui; Chanavat, N.; Wang ChengCheng
Publisher
Emerald Publishing, Bingley, UK
Citation
Sport, Business and Management, 2020, 10, 2, pp 147-167
Abstract

This research seeks to address a void in the literature by exploring both individual and organizational attributes that associate with customer engagement. At the individual level, it builds a chain of relationship leading from customer engagement to attitudinal and behavioral loyalties through...

Author(s)
Ou JuanJuan; Wong Anthony [Wong, A. I.]; Prentice, C.; Liu TingChi [Liu, M. T. C.]
Publisher
Sage Publications Ltd, London, UK
Citation
Journal of Hospitality & Tourism Research, 2020, 44, 2, pp 377-402

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