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Leisure Tourism

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Abstract

The present study aimed to delineate overseas travelers' behavioral intention formation for revisiting and recommending Thailand for wellness spa tourism. In addition, cross-cultural differences were examined between Chinese and US travelers. Our results successfully built a sturdy framework...

Author(s)
Han HeeSup; Kiatkawsin, K.; Koo BonHak; Kim WanSoo
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2020, 25, 4, pp 424-440
Abstract

There has been a substantial rise in the number of Chinese tourists, with the Chinese millennials being important influencers. Yet very little is known about their tourism behavior, particularly how their perceived destination brand values influence their destination loyalty. This study brings in...

Author(s)
Luo Jun; Dey, B. L.; Yalkin, C.; Sivarajah, U.; Punjaisri, K.; Huang YuAn; Yen, D. A.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Business Research, 2020, 116, pp 655-665
Abstract

Brand engagement has become a major topic in brand management, but its application to the tourism industry remains limited. This study proposes an integrated framework for destination brand engagement, with two key drivers (destination brand authenticity and destination brand self-congruence)...

Author(s)
Chen RuiXia; Zhou ZhiMin; Zhan Ge; Zhou Nan
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Destination Marketing & Management, 2020, 15,
Abstract

There are an increasing number of studies of Chinese traditional culture; however, until now, there has not been an empirical examination of the integrated perspectives on whether internationalized or localized viewpoints influence cultural tourism. To address this gap, this study develops an...

Author(s)
Liu ChihHsing
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2020, 23, 1, pp 17-35
Abstract

To highlight the importance of intellectual property, the authors first introduce an integrated moderated mediation model to explore the relationships between intellectual capital (relational, organizational and human capital), brand equity (perceived quality, brand awareness, brand loyalty, and...

Author(s)
Liu ChihHsing; Jiang JingFeng
Publisher
Elsevier Ltd, Oxford, UK
Citation
Journal of Hospitality and Tourism Management, 2020, 43, pp 139-148
Abstract

Tourism slogan is an important part of destination branding and marketing. This study uncovers the mechanism of tourism slogans on travel intention based on USP theory. Study 1 utilizes a content analysis to quantify China's 5A-class tourist resorts' slogans by applying USP (Unique Selling...

Author(s)
Wang Ying; Huang Li; Li JiXin; Yang Yang
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 4, pp 415-427
Abstract

This study explores the travel motivation and behavioral intention of Hong Kong's young market towards Japan, as well as investigates the moderating effect of the destination personality of Japan. The results found that the travel intention of young Hong Kong tourists towards Japan is affected by...

Author(s)
Xu Jing; Tavitiyaman, P.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism Analysis, 2018, 23, 1, pp 165-170
Abstract

This study investigated the influence of face as a Chinese cultural value on Chinese outbound group tourists' gift purchase behaviour. Specifically, the study examined how face's impact on gift purchase behaviour is moderated by the gift giver-receiver relationship. The results confirmed that...

Author(s)
Gao HaiLian; Huang SongShan; Brown, G.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2017, 62, pp 97-106
Abstract

Since the 1990s, the Asia-Pacific region's world market share of international travelers has increased, as America's and Europe's shares have fallen. China (People's Republic of China) has become the world's biggest tourism source market with an overseas spend of US$292 billion in 2015, fueling...

Author(s)
Kim SeongSeop [Kim, S. S. S. ]; Schuckert, M.; Im HyungJeong [Im, H. J. H. ]; Elliot, S.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Vacation Marketing, 2017, 23, 4, pp 277-294
Abstract

Time-honored Catering Brand is the quintessence of Chinese food in China. It can represent the characteristics and traditional diet culture. It is not only a business organization, but also a cultural symbol that inherits long history. Since "the bite of China" broadcast, the Time-honored Catering...

Author(s)
Shang WenWen; Chen Nan
Publisher
Taiwan Leisure Association, New Taipei City, Taiwan
Citation
International Leisure Review, 2016, 5, 2, pp unpaginated

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