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Abstract

There has been a substantial rise in the number of Chinese tourists, with the Chinese millennials being important influencers. Yet very little is known about their tourism behavior, particularly how their perceived destination brand values influence their destination loyalty. This study brings in...

Author(s)
Luo Jun; Dey, B. L.; Yalkin, C.; Sivarajah, U.; Punjaisri, K.; Huang YuAn; Yen, D. A.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Business Research, 2020, 116, pp 655-665
Abstract

Brand engagement has become a major topic in brand management, but its application to the tourism industry remains limited. This study proposes an integrated framework for destination brand engagement, with two key drivers (destination brand authenticity and destination brand self-congruence)...

Author(s)
Chen RuiXia; Zhou ZhiMin; Zhan Ge; Zhou Nan
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Destination Marketing & Management, 2020, 15,
Abstract

There are an increasing number of studies of Chinese traditional culture; however, until now, there has not been an empirical examination of the integrated perspectives on whether internationalized or localized viewpoints influence cultural tourism. To address this gap, this study develops an...

Author(s)
Liu ChihHsing
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2020, 23, 1, pp 17-35
Abstract

This study explores the travel motivation and behavioral intention of Hong Kong's young market towards Japan, as well as investigates the moderating effect of the destination personality of Japan. The results found that the travel intention of young Hong Kong tourists towards Japan is affected by...

Author(s)
Xu Jing; Tavitiyaman, P.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism Analysis, 2018, 23, 1, pp 165-170
Abstract

This study investigated the influence of face as a Chinese cultural value on Chinese outbound group tourists' gift purchase behaviour. Specifically, the study examined how face's impact on gift purchase behaviour is moderated by the gift giver-receiver relationship. The results confirmed that...

Author(s)
Gao HaiLian; Huang SongShan; Brown, G.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2017, 62, pp 97-106