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Abstract

With contemporary cultural transformation and the expansion of consumption, tourism has been elevated to embodied consumption of the entire tourist destination. This study examined the case of Liangshan in the Shandong province - the birthplace of the famous story of Water Margin in Chinese...

Author(s)
Jiang Liao; Yu, L.
Publisher
Routledge, Abingdon, UK
Citation
Tourism Geographies, 2020, 22, 1, pp 127-150
Abstract

Given the increasing influence of social media on the hospitality industry, luxury hotels have begun to utilize social media platforms as primary marketing tools. This research reveals the joint effects of mental imagery perspective and need for status on Chinese consumers' intentions to partake in ...

Author(s)
Mou XinHai; Gao, L.; Yang Wan
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 9, pp 1050-1060
Abstract

This study explored the importance of the brand personification perspective in consuming tourism real estate products in the Chinese context. The structure and the relationships among personified and non-personified brand personality, self-congruity and brand loyalty with the tourism real estate...

Author(s)
Liu ZhiHong; Huang SongShan; Liang ShangYan
Publisher
Routledge, Philadelphia, USA
Citation
Journal of China Tourism Research, 2019, 15, 4, pp 435-454