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In their quest for long-term sustainability and financial success, winery entrepreneurs increasingly perceive wine tourism and tourism-related enterprises as important facets of their business strategy. However, to benefit from wine tourism activities, winery operators will need to develop new...

Alonso, A. D.; Bressan, A.; O'Shea, M.; Krajsic, V.
Cognizant Communication Corporation, Elmsford, USA
Tourism Analysis, 2012, 17, 5, pp 643-657