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Abstract

Research on leverage and activation of sponsorship is an underexplored area in academia, one that is still in its infancy in the event management and sport marketing literature. Much of the existing analyses of sponsorship leverage do not clearly differentiate between activational and...

Author(s)
Ballouli, K.; Koesters, T. C.; Hall, T.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Event Management, 2018, 22, 2, pp 123-133
Abstract

A survey (n=151) explored consumers' experiences with wine-on-tap, a current trend in the U.S. foodservice industry. Wine consumers' innovativeness (R2=.49) was explained by wine involvement, opinion leadership, and usage of information sources. Those who recently tried wine-on-tap (n=43) were...

Author(s)
Nuebling, M.; Sydnor, S.; Almanza, B.; Behnke, C.; Hammond, R.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Foodservice Business Research, 2017, 20, 4, pp 394-409
Abstract

Purpose: The purpose of this paper is to investigate what factors have a significant effect on equestrians' participation in equestrian tourism. Design/methodology/approach: The methodology was quantitative research data analysis. Survey questionnaires (perceived risk, involvement, and intention to ...

Author(s)
Choo HoKeun; Choo YunJeong; Kang HyunMin
Publisher
Emerald Publishing, Bingley, UK
Citation
International Journal of Sports Marketing and Sponsorship, 2016, 17, 1, pp 19-36
Abstract

The global cruise industry has witnessed a dramatic boom in China, yet little is known about potential Chinese cruisers. For international cruise lines that are targeting Chinese markets, understanding what and how constraints keep Chinese tourists from purchasing a cruise vacation is likely...

Author(s)
Zou SuiWen; Petrick, J. F.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism in Marine Environments, 2016, 11, 2/3, pp 109-122
AbstractFull Text

With the increased popularity of festivals in event tourism, it is imperative for festival investigators, stakeholders, and organizers to have better understanding of how consumers behave in the festival environment. The purpose of this study was to investigate attendees' behavior at a food...

Author(s)
Jamison, J.; Kim, Y. H.; Josiam, B. M.
Publisher
International Program in Hotel and Tourism Management, Siam University, Bangkok, Thailand
Citation
The Proceedings of 1st World Conference on Hospitality, Tourism and Event Research and International Convention and Expo Summit 2013, Bangkok, Thailand, 25th-28th May 2013, 2013, pp 731-746
Abstract

Food festivals can offer a whole host of sensory experiences for visitors while engaging with a destination and its people. Understanding visitors' motivations to attend a specific food festival is beneficial for both community developers and festival professionals when implementing an effective...

Author(s)
Chang, W. C.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Event Management, 2011, 15, 2, pp 151-161
Abstract

This study is an examination of the relationships between visitors' perceived service quality, perceived service value, satisfaction and behavioural intentions. Respondents were visitors (n=234) who attended the Cajun Catfish Festival in Conroe, Texas and were systematically selected. Findings...

Author(s)
Lee, S. Y.; Petrick, J. F.; Crompton, J.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Travel Research, 2007, 45, 4, pp 402-412
Abstract

This study assessed the marketing communication activations of a professional tennis tournament held in Houston, Texas, USA, on 8-16 November 2003. Data were collected through questionnaire surveys with 638 spectators during the event and 460 spectators after the event. Results indicate that...

Author(s)
Bennett, G.; Cunningham, G.; Dees, W.
Publisher
Fitness Information Technology, Inc., Morgantown, USA
Citation
Sport Marketing Quarterly, 2006, 15, 2, pp 91-101
Abstract

This paper examines how the presence of children, alcohol, age, and patronage frequency affect tipping. Data collected from 164 tables during dinnertime at a stakehouse restaurant in West Texas, USA, during October and November 2000 and January 2001, are used. Results of this study suggest that...

Author(s)
Sánchez, A.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Foodservice Business Research, 2002, 5, 3, pp 19-36
Abstract

While a number of validity tests exist for contingent valuation data, to date there are very few literature examples for contingent behaviour (CB) data. The objective of this study is to test the validity of CB trip data for different levels of rock climbing access in Hueco Tanks Texas State Park,...

Author(s)
Grijalva, T. C.; Berrens, R. P.; Bohara, A. K.; Shaw, W. D.
Publisher
Blackwell Science, Inc., Malden, USA
Citation
American Journal of Agricultural Economics, 2002, 84, 2, pp 401-414

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