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This paper focuses on exploring yoga tourism as an under researched area where little has been written to date. Yoga tourism is an emergent niche market that can be viewed as a subset of wellness or holistic tourism. Previous research has suggested that it reflects consumers' desire for...
This paper contributes insights into stakeholder theory in hallmark event tourism and the implications for engaging primary stakeholders in further tourism management settings. The tangible and symbolic tourism benefits instilled in destinations by hallmark events are well-documented; with...
This paper identifies the key factors that festival leaders perceive as the characteristics of creative and innovative festivals in Edinburgh, Scotland. Three key festival experts (two festival directors and one who held responsibility for the strategic development of art events and festivals at a...