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AbstractFull Text

This study analyse the Malaysian millennials' willingness to pay for green hotels. Through a survey with millennials as market segment, the exploratory study sought to examine the respondents' level of environmental awareness and price sensitivity. The findings suggest that environmental awareness...

Author(s)
Gan JooEe; Nuli, S.
Publisher
UiTM Press, Shah Alam, Malaysia
Citation
Journal of Tourism, Hospitality and Culinary Arts, 2018, 10, 2, pp 47-62
AbstractFull Text

The transportation industry is one of the largest sectors in the global economy, and it changes in-tandem rapidly with the innovations of technology. Uber is one of the latest technology advancements in the transportation industry. The primary purpose of this study is to measure customer...

Author(s)
Muhamad Zulhelmi, A. S.; Salim Abdul Talib; Sabaianah Bachok; Maria Mohd Saleh
Publisher
UiTM Press, Shah Alam, Malaysia
Citation
Journal of Tourism, Hospitality and Culinary Arts, 2018, 10, 2, pp 81-103
Abstract

Despite substantial investments and promotional efforts in developing cruise tourism in Asia, cruise liner managers and marketers are given little indication concerning the effectiveness of their current marketing programs in driving consumer intentional behaviour. This study of a cruise liners'...

Author(s)
Chong KaLeong
Publisher
Routledge, Abingdon, UK
Citation
International Journal of Tourism Sciences, 2018, 18, 2, pp 110-123
Abstract

The decision to travel and attend event is usually an important process for the visitor that involves many key factors especially motivation. Besides the most straight forward motivation question such as "Why do they come?", this study have also asked "what are the main reasons they come and how...

Author(s)
Shaik Hussain, S. A.; Lueng, W. L. V.
Publisher
Lucian Blaga University of Sibiu, Sibiu, Romania
Citation
Revista Economica, 2017, 69, 1, pp 52-73
Abstract

Malaysia has experienced a significant increase in tourist arrivals over the past 10 years. The challenge is to sustain this growth and therefore it is important to understand the factors influencing inbound tourism to Malaysia. This paper investigates the economic and non-economic determinants of...

Author(s)
Habibi, F.
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2017, 20, 9, pp 909-930