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Abstract

Like other special interest tourism products, homestay as a community-based tourism product has shown substantial growth in terms of number of visits in recent years. Nevertheless, compared to other special interest tourism products, visitor behavior in homestay tourism has been neglected by the...

Author(s)
Jamal, S. A.; Nor'Ain Othman; Nik Maheran, N. M.
Publisher
Taylor & Francis, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2011, 28, 1, pp 48-61