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AbstractFull Text

Humans have specific reasons for what they do that are motivated by driving forces which make them to act in a certain way. Tourism industry, due to its global nature, is not an exception to this rule. Furthermore, this industry may involve motivational forces compared to other industries that...

Gelareh Abooali; Badaruddin Mohamed
Social Transformation Platform, Pulau Pinang, Malaysia
Proceedings of 2nd National Symposium on Tourism Research, Universiti Sains Malaysia, Penang, Malaysia 18 July 2009. Theories and Applications, 2009, pp 155-163