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Wildlife tourism attractions, such as zoos and aquariums, are expected to play a major role in promoting environmental learning in society. This paper applies a refined version of Schwartz's (1992) Value Theory to develop a better understanding of zoo and aquarium visitors' personal values, and the ...

Ballantyne, R.; Hughes, K.; Lee, J.; Packer, J.; Sneddon, J.
Elsevier Ltd, Oxford, UK
Tourism Management, 2018, 64, pp 190-201