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Abstract

The marketing of tourism and hospitality product to any country or market segment is associated with the interest generated and/or attitude of buyers. So, why is it that despite proximity and availability of direct flights between Kuala Lumpur and Darwin (capital city of the Northern Territory of...

Author(s)
Mohsin, A.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2005, 26, 5, pp 723-732