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In this study, 356 people in the 55-plus age group (from Australia) revealed how old they felt, how healthy they felt, and their personal values, travel motives, travel risk perceptions, travel patterns and holiday destination preferences. Upon dividing the seniors into 2 groups (the young at heart ...

Muller, T. E.; O'Cass, A.
Henry Stewart Publications, London, UK
Journal of Vacation Marketing, 2001, 7, 4, pp 285-301