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Abstract

Purpose - The purpose of this study is to propose a model investigating the effectiveness of travel blogs as a relationship marketing tool. Specifically, the mediating role of online relationship quality (RQ) dimensions between the attributes of blogs and e-loyalty is modeled. Furthermore, the...

Author(s)
Ho ChaangIuan; Lee PieChun
Publisher
Emerald Group Publishing Ltd, Bingley, UK
Citation
Journal of Hospitality and Tourism Technology, 2015, 6, 1, pp 5-25
Abstract

Travel intentions are directly tied to destination awareness, and potential visitors' perceptions of a destination and their personal circumstances. Marketing campaigns are often used to increase the purchase intentions of a relevant target market by creating awareness, changing perceptions, or...

Author(s)
Hennessey, S. M.; Yun DongKoo; MacDonald, R.; MacEachern, M.
Publisher
Routledge, Taylor and Francis Group, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2010, 19, 3, pp 217-243
Abstract

In the midst of the unprecedented economic downturn, attracting a large number of attendees at annual conventions is more challenging than ever for associations and meeting planners. In order to boost attendance, an organization must understand what would be the factors affecting convention...

Author(s)
Yoo, J. E. J.; Zhao, X.
Publisher
Taylor & Francis, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2010, 27, 2, pp 179-192
Abstract

Gender-focused research has received a great deal of attention among leisure and travel scholars. However, the concept of gender differences in consumers' destination selection behaviors has been neglected in the tourism literature. A sample obtained from an online survey was investigated to assess ...

Author(s)
Kim, K. K.; Oh IckKeun
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Tourism Review International, 2010, 13, 3, pp 201-211
Abstract

In the paper a study of mobile phones-owners with the Wireless Application Protocol (wap) in Norway is presented. Then some technical aspects regard a wap-based booking application is described and discussed. The findings used in this paper are based on a national representative survey in the...

Author(s)
Tjostheim, I.; Heier, S.
Publisher
Springer-Verlag Wien, Wien, Austria
Citation
Information and communication technologies in tourism 2001: Proceedings of the International Conference in Montreal, Canada, 2001, 2001, pp 130-138
Abstract

The purpose of this study was to assess and compare the travel motivations of both Asian and domestic college students. A comprehensive review of the literature was used to identify psychological motivations for travel and these were further assessed in terms of their importance and performance....

Author(s)
Kim, K. Y.; Jogaratnam, G.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Travel & Tourism Marketing, 2002, 13, 4, pp 61-82
Abstract

The Institute of Public Services and Tourism at the University of St. Gallen (former Institute for Transport and Tourism) has been conducting a survey on the travel behaviour of Swiss customers for more then thirty years. Every second to third year, a representative consumer panel of 2000...

Author(s)
Bieger, T.; Laesser, C.
Publisher
Editions AIEST (Association Internationale d'Experts Scientifiques du Tourisme), St. Gallen, Switzerland
Citation
Tourism Review, 2002, 57, 1/4, pp 23-27
Abstract

A modified mall-intercept market survey (n=139) was conducted in Singapore to determine whether travel innovators have specific personal image characteristics that differ from other travel consumers. This study used 2 established scales: the Malhorta image scale (to measure self-concepts and...

Author(s)
Litvin, S. W.; Goh HwaiKar; Goldsmith, R. E.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Travel & Tourism Marketing, 2001, 10, 4, pp 33-45
Abstract

Travel brochures are used throughout the tourist industry to promote virtually all tourist destinations. This study examines how regional travellers in a US state request and use this material, specifically focusing on the relationships between brochure use, propensity to travel and travel...

Author(s)
Wicks, B. E.; Schuett, M. A.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 77-90

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