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Abstract

Purpose - This study aimed to investigate the direct and indirect relationship of utilitarian motivation, hedonic motivation and self-identity to travelers' attitude toward travel mobile application usage using the technology acceptance model (TAM). In addition, this study identified the...

Author(s)
Im, J. Y.; Hancer, M.
Publisher
Emerald Group Publishing Ltd, Bingley, UK
Citation
Journal of Hospitality and Tourism Technology, 2014, 5, 2, pp 177-193